Free information entertainment only continue to adapt and change with time, to take the essence of the spirit of the times, to meet the needs of society, to seize market opportunities, to travel to game player, otherwise it will be eliminated by the times, Free information deep understanding of target customers, penetration of culture, which is the core of cultural marketing. It is necessary to make full use of the cultural force to achieve the amusement of the amusement city’s strategic goal.